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Meals.co.uk

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Meals.co.uk is a UK-based private chef service that delivers personalized weekly meal plans tailored to each customer's dietary goals, preferences, allergies, and schedule.

  • 200+ screens
  • 3 user's roles
  • 4+ years Partnership
Meals.co.uk interactive weekly meal planning screen
Meals.co.uk booking flow for scheduling a personal chef visit
Meals.co.uk Laravel admin panel for bookings and meal catalogue
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4+ years building the platform behind a premium personal chef service. Have a similar booking product in mind? Let's chat.

The business required much more than a traditional e-commerce website.

The client wanted to digitize a highly personalized offline service — a personal chef who either cooks in the customer's home or prepares meals offsite for delivery. The platform needed to simplify what is traditionally a complex booking process, while still giving customers complete flexibility over their weekly meal plans, portion sizes, and schedule.

The goal was a premium digital experience that felt as considered as the service itself — not a generic delivery-app template.

The platform needed to support:

  • personalized meal planning
  • weekly chef scheduling
  • nutritional calculations
  • custom meal recommendations
  • subscription management
  • ingredient cost calculations
  • kitchen production workflows
  • allergen and intolerance management
  • administration of hundreds of dishes and ingredients

Every customer receives a unique meal plan, making the ordering flow significantly more complex than a standard online store.

Marketing, planning, booking, and admin in one ecosystem.

We developed an end-to-end platform that automates the complete customer journey while providing powerful internal management tools for the operations team.

01

Customer Platform

Customers can:

  • Configure weekly chef visits
  • Select household size
  • Choose the number of meals per week
  • Browse hundreds of available dishes
  • View nutritional information for every meal
  • Replace recommended meals with alternatives
  • Receive personalized suggestions
  • Manage subscriptions
  • Track weekly costs
  • Book nutrition consultations
02

Interactive meal planning

Personalized meal selection, dietary requirement filtering, portion customization, family meal planning, nutritional information, and weekly scheduling.

03

Booking & customer experience

Customers schedule chef visits, manage weekly plans, update meal preferences, and adjust household and nutritional goals — from first visit through recurring bookings.

04

Administration portal

A Laravel admin panel for managing customers, meal catalogues, content, pricing, nutritional data, bookings, and operational analytics without developer involvement.

05

Marketing website

SEO-friendly landing pages, FAQs, and service explanations built around a conversion-focused user experience.

Our role: we were responsible for full-cycle development — from a high-converting customer experience in React to the backend architecture in Laravel, including the meal planning workflow, booking system, customer portal, CMS, and admin dashboard.

A premium service, built to scale.

Platform Users 1,200+
Active Subscriptions 220+
Steps in the Booking Journey 3
Core Systems Delivered 5
Years of Partnership 4+

An offline service, fully digitized.

  • Digitized a traditionally offline personal chef service
  • Simplified customer onboarding and meal planning
  • Delivered a highly personalized booking experience
  • Gave the client full operational control through a custom admin panel
  • Built a flexible, maintainable architecture that scales with the business

A stack built for a premium customer experience.

  • React
  • Laravel
  • MySQL
  • REST API
  • CMS
  • Booking Engine
  • Responsive UI

Proof we can turn a premium offline service into a digital product.

Meals.co.uk demonstrates our ability to build digital platforms that combine marketing, customer engagement, booking workflows, and business operations into a single scalable solution — without losing the premium feel of the original service.

  • Customer portals
  • Personalized user experiences
  • Booking systems
  • CMS development
  • Complex business workflows
  • Responsive React applications
  • Scalable Laravel backends

This is exactly the kind of customer-facing, operations-heavy platform work we do for service businesses looking to go digital without compromising on experience.

Have a similar
project?

Let's talk about your service, your booking flow, and what it'll take to bring it online without losing what makes it premium.

Book a Discovery Call